Yardley of London is a British cosmetics brand whose first successes date back to the 18th century. The company is one of the world's oldest in the cosmetics sector and was founded in 1770 producing mainly soaps and perfumes. A make-up line that was launched in the 2nd half of the 20th century has now been discontinued. Today the company's core products centre around perfumes, perfumes products for bath and body, soaps, talcum powders and products for skin and hair care.
The company sources all of the lavender used for their famous products, the brand's signature, from lavender fields in the South of England. Their production site has been set up in Basildon, Essex, in England.
The most popular fragrances are English Lavender, Lily of the Valley, English Rose, Peony and Iris with new lines being added on a regular basis.
April Violet, a perfume relaunch from the 2000s, features notes of violet, pelargonium, vanilla, musk. jasmine and lily of the valley. Citrus and Wood, a men's fragrance from 2011, consists of fresh, spicy and woody notes such as lime, bergamot, elemi resin, pepper, birch, vetiver, oak moss, amber, sandalwood and cedar.
Yardley's most famous fragrance, English Lavender, is composed of rosemary, eucalyptus, lavender, bergamot, clary sage, cedar, geranium, tonka bean, musk and oak moss.
English Rose, another one of the company's bestsellers that has been loved by generations, is based on floral notes of rose, geranium, creamy white flowers, woody, spicy and musky accords.
Yardley is synonymous with affordable quality fragrances.